Lexus Ideas Engine: Lexus Lifestyle Ideas

i'd like to see lexus, and by extension toyota/scion, sponsor a Reality TV show/competition for automotive design. the headquarters can be the Calty studio that designed the LF-LC concept. the winner can work with Lexus/toyota/scion and design a concept car for a ... Read More »

Formula 1, the world's most demanding sport, it's not easy to run and win there, but if you do it, you become an instant legend. With new FiA rules comes opportunity for Lexus, because Formula One V6 engines have been approved for ... Read More »

How about sponsoring the Milan catwalk and other high fashion events. Would be great exposure for Lexus and associate it with the big fashion house and resonate great with the highly fashion conscious italians, that love their own cars. It could be ... Read More »

I see that some Toyota dealerships do it, I certainly would love to rent a Lexus while vacationing - with special rates for Lexus owners of course! Read More »

I think it'd be a good ad campaign to put new spins on the classic Lexus commercials that put Lexus on the automotive PR map. e.g. instead of the LS with champaign glasses revving and staying steady - stack a bunch of ... Read More »