F Sport models need more sport
F Sport models should be much more than an appearance and handling package. They should have a modest bump in power such as 10-20 hp. to balance things out, the F Sport models should come standard with all "sporty" features like sport suspension, and fewer "luxury" features like heated seats. the luxury features can be added back as options/packages. this way you can have a sporty car without "too much" luxury, for a lower price. and if you can afford it, add back the luxury features at your discretion. making the F Sport models the top trim level with everything, only decreases the potential buyer base due to its high price. that's what the F models should be, the best of the best, the top trim with everything and a price that refelcts that. the F Sport models on the other hand, should be more Sport oriented, less luxury (standard), and priced for the enthusiast, albeit one with a higher budget.