European market strategy

Posted on 05/05/2012
Lexus need to be much quicker to respond to market conditions and consumer demands. I have noticed how long it takes Lexus to release a new model, or add new engine and trim options. Compare that with other luxury makers who seem to be readying new engine options and trims within quicker timeframes. We need to keep the consumer interest strong so look at releasing new engine options and trims at reasonable timeframes before consumers lost interest and move on elsewhere. Example, the CT200h. Just one engine option ? c'mon start considering something more powerful to cater for a different consumer demographic and start increasing the customer base, not target the same consumers again and again. How are you expected to grow ?
OTHER COMMENTS [3]

User Comments

05/10/2012 22:23
The one engine policy might work for the US, but it won't work on the rest of the markets. Lexus needs to expand their engine options as soon as possible.
05/14/2012 11:44
Thumbs up to this!

I'd like to see
CT160 (1ZR)
CT160h (1ZR hybrid)
CT200d (diesel)
CT-F (something like the recently-departed 2ZZ-GE)
05/16/2012 20:01
For the CT, I would only allow hybrid engines. Let the petrol engines for the higher segments. And please, no more diesel. The IS220d and IS200d were such a failure compare to their competitors.