European market strategy
Lexus need to be much quicker to respond to market conditions and consumer demands. I have noticed how long it takes Lexus to release a new model, or add new engine and trim options. Compare that with other luxury makers who seem to be readying new engine options and trims within quicker timeframes. We need to keep the consumer interest strong so look at releasing new engine options and trims at reasonable timeframes before consumers lost interest and move on elsewhere. Example, the CT200h. Just one engine option ? c'mon start considering something more powerful to cater for a different consumer demographic and start increasing the customer base, not target the same consumers again and again. How are you expected to grow ?